The Brain Hub

HIT IQ and Shock Doctor Unite to Launch Next-Gen Concussion Tech for Community Sport
June 11, 2025
HIT IQ has announced an exclusive global partnership with leading mouthguard brand Shock Doctor to bring its PROTEQT concussion management system to athletes around the world, starting with grassroots sport in Australia.


This world-first agreement combines HIT IQ’s proven smart sensor technology with Shock Doctor’s world-class manufacturing to deliver an easy-fit, instrumented mouthguard that’s ready for everyday athletes. It’s a major step in making elite-level head impact monitoring accessible, affordable, and scalable across community sport.

A smarter way to manage concussion, built for every player

PROTEQT is HIT IQ’s flagship consumer product, an end-to-end concussion management system that tracks head impacts, flags critical risks, and provides guided support to help athletes return to play safely. Built on HIT IQ’s Nexus iMG platform (trusted by top-tier leagues), PROTEQT has been redesigned from the ground up for grassroots use, including:

  • An easy-fit, boil-and-bite Shock Doctor mouthguard with embedded impact sensors

  • Head impact sensor technology

  • Guided symptom assessments and return-to-play tools

  • 7-day access to telehealth support using SCAT-based protocols

Designed for community sport. Backed by elite data.

PROTEQT is already being rolled out through major sporting organisations including AFL Barwon, South Metro Junior Football League, and Westfield Sports High, with more partnerships on the way. These leagues will be among the first globally to experience the co-branded PROTEQT x Shock Doctor mouthguard, now in full production.

“This partnership is a defining moment for HIT IQ,” said Earl Eddings, Executive Chair. “It represents the culmination of years of R&D, elite-level validation, and product testing. With Shock Doctor’s support, we’re ready to scale PROTEQT globally and change the way head impacts are managed in sport.”

Global production, local impact

With manufacturing now underway, HIT IQ expects to produce 20,000 units in 2025 and scale up to 100,000 in 2026. This rapid growth will make PROTEQT one of the most widely available concussion technologies for non-elite athletes anywhere in the world.

“This mouthguard is the result of extensive collaboration between our engineers and HIT IQ’s team,” said Jay Turkbas, SVP of Product Development at Shock Doctor. “We’re proud to partner on a product that’s as protective as it is innovative.”

HIT IQ’s vision is clear: safer sport for all, powered by data, and driven by care. PROTEQT is now available for purchase at www.hitiq.com, offering athletes and parents a smarter, simpler way to manage head impact safety.

About HIT IQ

HIT IQ Limited (ASX: HIQ) pioneers concussion management technology, delivering smart mouthguards and software for sports, clinical, and research applications globally. Its PROTEQT system enhances athlete safety across elite and community sports.

About Shock Doctor

Shock Doctor, a company under the umbrella of United Sports Brands, is the world’s #1 mouthguard brand, available in over 20,000 retail locations. Trusted by athletes globally, it delivers innovative, performance-driven protection.

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